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Location Based Services, Location Based Marketing Solution
Do you have an audience that you want to reach when they are around the corner?
Is driving foot traffic important to your business or event?
Do you want to be able to alert your audience whenever they are close by?
Knowing a users location and being able to specifically send an experience based on that information is going to be the hit of 2012. Location Based Services and Mobile Marketing is no longer something people talk about. It is what we do at IQ Mobi with our clients. Our Location Based Services and Mobile Marketing is changing what it means to deliver relevant content to a user. This is mobile marketing at the next level.
Deals are great, but deals around the corner from your location are even better. See how Push a Deal is using our Location Based Services for Mobile Alerts in their apps.
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The use of location-based services is increasing, found a recent survey by Microsoft, and the vast majority of users consider them valuable. However, privacy remains a concern for many and must be addressed if location-based services are to realize their full potential.
A Microsoft study of about 1,500 people in the U.K., U.S., Canada, Japan, and Germany found that 51% had used a location-based service, and 62% were aware of such services. Regardless of country, young men aged 18-34 are the primary drivers of adoption.
Across all countries, a whopping 94% of location-based services users said they found them valuable, no-one more so than U.S. users (99%). Four in 10 use location-based services once a week and perceived value increases with use as they become ingrained in day-to-day life.
It’s no surprise, then, to find that the top uses for location-based services among respondents were related to everyday tasks such as travel and socializing: GPS navigation (70%), weather alerts (46%), traffic updates (38%), restaurant reviews/info (38%), locating nearby convenience services (36%).
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